E-commerce

E-commerce 2024: WooCommerce, PrestaShop, Shopify or Custom? Comparison with Numbers

We maintain 23 online stores. We have hard data on costs, problems and ROI of each platform. No sugar-coating.


In the last 8 years we've built or taken over maintenance of 23 online stores. From one-person businesses to 50M+ annual turnover. Here's what we know about e-commerce platforms - not from marketing, but from daily work.

Disclaimer first

Each of these platforms can be good or bad - it depends on context. There's no "best". There's "best for you".

23 stores in portfolio
8 years experience
~€40M total client revenue/year

WooCommerce - flexibility king

We most often recommend WooCommerce for small and medium stores. But not without reason.

Shopify - simplicity king (and vendor lock-in)

Works immediately, zero configuration. But 2% commission on every transaction...

Planning an online store?

We'll help choose the platform and estimate costs. No obligations, no BS.

Category: E-commerce
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Magdalena Sikora

Halo Soft Expert

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