7 weeks of work, 23 UI changes, +47% conversion. Detailed breakdown of what we did and why it worked.
Client came to us with a problem: "We have 150k unique users monthly, but conversion is 0.8%. Competition has 2-3%. What are we doing wrong?"
After 7 weeks of audit and implementing changes, conversion rose to 1.18% (+47%). At their scale, that's an additional €500k revenue annually. Here's how we did it.
+47%
conversion increase after UX changes
Phase 1: Data Analysis (week 1-2)
Before touching anything, we spent 2 weeks in data: GA funnel analysis, Hotjar heatmaps, exit-intent surveys.
Results after 4 weeks
0.8% → 1.18%
conversion
-34%
checkout abandonment
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